Following this month’s Presidential election, some observers have suggested that the U.S. renewable energy industry may face stiff head winds. Existing tax credits could be revisited, limits on global warming pollution are in jeopardy, and renewable energy targets might be relaxed.
On the other hand, others believe that if the federal commitment to reduce global warming pollution stalls or is diminished, voluntary actions to curb greenhouse gas emissions – such as green power purchases – will increase. After all, we know that a large majority of Americans, regardless of political party, have a positive view of wind and solar energy.
During the next year, we will begin to get a better sense as to which of these perspectives is more accurate. Whatever the outcome, however, we strongly believe that RPD’s business will continue to grow for one simple reason: our products provide major energy users with a valuable choice.
Some buyers will choose RPD’s green energy contracts primarily for economic reasons, for example, because they want to hedge their energy costs, reduce market risks or lock in an attractive price.
Others will buy our renewable products primarily for environmental reasons. They will do so to meet corporate sustainability targets, to reduce their carbon footprint or to promote a greener brand and build good will among employees and customers.
No matter the reason, RPD will continue to gain market share because energy users want choice. They want to be able to buy electricity with contracts that are right sized – in terms of volume and term – for their own needs. And they want green contracts that are price competitive with grid power, and structured to minimize their risk and meet their objectives.
In short, because RPD’s green energy contracts simply make good business sense, we know that they will be in demand under our next President just as they have been under the current one.
The last year was a good one for RPD. Our customer base is growing and our Houston office is open for business. So as you work through the implications of this election, we welcome the opportunity for a dialog about how RPD can provide a better energy choice for your company in the year ahead.